Consumer-driven healthcare is becoming the norm, rather than the exception, in the United States, and it’s especially popular among younger adults.

According to the latest UnitedHealthcare Consumer Sentiment Survey, 51 percent of Millennial healthcare consumers say they use Internet searches or apps to check the price of medical procedures before electing to have them performed.

“Price shopping is also impacting patient decisions about where they get their healthcare,” reported HealthLeaders‘ Alexandra Wilson Pecci.

“One in 10 patients who comparison-shopped said that doing so prompted them to change both the healthcare provider and the facility they ended up using for the researched service,” she wrote.

Indeed, rather than driving revenues down, price transparency may actually be helping some hospitals grab market share. A Johns Hopkins study published earlier this year showed that publication of surgery prices has helped some hospitals boost their income and increase patient satisfaction levels.

Learn more here, from HealthLeaders.