A new study by the Kaiser Family Foundation (KFF) found that, for their basic medical care, nearly half of young American adults turn to walk-in providers — including urgent care centers and retail clinics — rather than to primary care doctors.

KFF’s survey of 1,200 adults revealed that approximately 45% of Americans aged 18-29 have not established a medical home. Moreover, many do not intend to.

“’The whole ‘going to the doctor’ phenomenon is something that’s fading away from our generation,’” 23-year-old Calvin Brown told Kaiser Health News‘s Sandra G. Boodman. “’It means getting in a car [and] going to a waiting room.’”

“In his view, urgent care, which costs him about $40 per visit, is more convenient — ‘like speed dating. Services are rendered in a quick manner,'” she reported.

This represents a potential problem for an industry that is rapidly trying to adopt a consumer-driven, but value-based, approach to care delivery: if younger consumers reject primary care en masse, the potential for “gatekeeper”-derived savings could be jeopardized.

Read the full story here, in Kaiser Health News.