Can the healthcare industry learn something from the ever-expanding service economy? A recent article from Fast Company suggests so, asking why the public has less of a problem using services such as Lyft, Airbnb, and other similar businesses, than healthcare — despite the fact that healthcare is far more necessary for human wellbeing.

The simple answer? A lack of trust.

“Consider that only 9% of U.S. consumers believe pharmaceutical companies value their health over profits, and only 16% believe insurers do,” Fast Company‘s Jason Brush suggests. “Much repair is needed to rebuild trust—and one place to start is by clarifying the specific promises being made by healthcare companies, and ensuring they are both truthful and understood.”

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